The Effect of Personal Innovativeness in the Domain of Information Technology on the Acceptance and Use of Technology: a Working Paper
نویسنده
چکیده
PIIT is defined as the willingness of an individual to try out any new information technology. Surprisingly, this stable-trait has not been used in many studies of technology acceptance. In this study, PIIT will be used as a main-effect variable to help explain behavioral intentions. The effect of PIIT on technology acceptance and use will be tested using the Unified Theory of Acceptance and Use of Technology (UTAUT) model as the framework. It is hypothesized that the inclusion of PIIT in the research model will better explain the process of individual level adoption and use.
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